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As the welcoming page to your website, you would want your homepage to be as impressive as possible. It should be as accommodating as your office reception area or storefront. After all, customers build their first impressions based on the first encounters they have with your company. But is that the only reason why you should invest in a good design for your homepage? And what makes an effective homepage web design for a business website?

Most websites are created with the goal of creating more presence for the brand. Eventually, you would want this presence to be translated to sales. With conversion as an end goal for your business website, you would want to facilitate each visit towards this direction.

Your homepage is a key tool in guiding your visitors towards what they need from your site. In his blog, Neil Patel advises that in order to improve website conversions, the user’s experience should be top of mind. 

So considering both aesthetic appeal and the customer experience we list 10 effective homepage web design examples for your business website.

Ted Homepage Web Design Example

TED’s homepage is an example of knowing how to properly introduce yourself and your mission. Just with a glance, it’s easy to tell that they really are about ideas worth spreading. But equally important, they quickly turn back the focus to the user by asking their interests. With the options presented before them, visitors will most likely pick a topic they feel is relevant to them at the time of the visit.

Green Mountain Energy Web Design Example

Another good example of communicating the company’s purpose through their homepage is Green Mountain Energy. Through the colours and photos used along with the text, they are able to tell their visitors about their commitment to clean energy. Asking for the visitor’s ZIP Code at this point shows that they are looking to give personalised information to the reader.

Digiday Homepage Web Design Example

Digiday sets itself apart from other news publications websites through its uncluttered homepage. One headline follows the attention-getting image. But readers can easily scroll down for more article options. They can also select from the sections above. It is also notable that Subscribe CTA is prominently visible in red.

Bills Homepage Web Design Example is a model for generating leads and sales. With its simple design and no-nonsense copy, the homepage is meant to qualify the visitor’s needs. Moving further, the next pages offer up more questions. These questions call for answers with the use of dropdowns and sliders that are easy to use and figure out. This builds up the visitors to the final step of submitting their customer information.

Studio Press Homepage Web Design Example

To be able to convince visitors that they build amazing WordPress sites, their own website should be exceptional. They are able to showcase their web design prowess through illustrations that make the services more enticing to click on. With their homepage web design, they are able to build credibility for visitors to try their services.

Airbnb Hompage Web Design Example

Airbnb’s homepage goes straight to the point with the customer’s needs. It asks the place and date of the booking, along with the number of guests. The call to action button is also prominent, prompting the user to click on Search once the details are filled out. Scrolling down, the visitor will see featured photographs of places that will only make them want to explore more locations.

Decibullz Homepage Web Design Example

With a variety of products from earplugs, earphones, hearing protection and accessories, uses captivating photos to explain the use of their products. The benefits are further explained through video, copy and illustration. The availability of all this information and the way it is presented makes the visitor more confident to make a purchase on their website.

Hbloom Homepage Web Design Example offers different packages for floral arrangements, from personal bouquets to corporate gifts. To help visitors their choices, pictures of the bright flower arrangements are available on the page, while the top menu offers segmentation by occasion. By making a selection on the homepage, visitors are then directed to an order form. In order to set proper expectations, the ordering process is explained at the bottom of the form.

4 Rivers Smokehouse Homepage Web Design Example

4 Rivers Smokehouse’s homepage features impressive food photography that would only make you want to click the CTA buttons to order now. Their colour choices further help the visitors imagine the smokey, warm atmosphere the restaurant offers. It’s like the brisket is already within your reach.

Chipotle Hompage Web Design Example

Chipotle also has a homepage that makes you want to click on ‘Order Now’. With the featured food offering based on the season, it immediately tells the visitor what’s good to try at this time. That works well for both first time and repeat visitors.

Having rounded up these 10 websites, it’s clear that it takes more than creativity to make a homepage web design effective. Most businesses can get away with a simple design, yet others the contrary.

With so many homepage web design trends coming up each year, it’s important to anchor each design based on your brand’s personality and purpose. Having a clear understanding of these, as well as of your target market’s profile ensures integration. And so, the use of photographs, illustration, typography, and other design elements are guided by the user experience. By achieving satisfaction on their part, it would be easier to convert visits into action.

Now there’s no stopping you from applying these concepts of effective homepage web design to your business website.

Get in touch with us today for a free strategy consultation on your website design needs.

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