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Pixelized Arrow Design Of A Website

Photo by Umberto on Unsplash

If you haven’t updated your website design in a while, it may be time to do so. Web design trends come and go at a rapid pace, so if your business website does not have a classic design that can withstand the test of time, your brand image might be at stake.

A study by ResearchGate suggests that 94% of people deem a website more trustworthy if they have a good design. With trust being a key factor in purchase intent, it’s important for your business website to keep up with the times.

What makes a good website design?

In the words of Steve Jobs, ‘Design is not just what it looks like and feels like. Design is how it works.’ Web design, therefore, is no longer all about the aesthetic but also about functionality.

Therefore, user experience should play a vital role in website design. In fact, there are many web design experts and web design companies that say custom web design is dead, and that UX design is taking over in 2020. UX principles such as familiarity, digestibility and clarity have now reigned supreme in web design.

If your website is not showing these characteristics, it may be high time to start the website redesign process. However, you may still be wondering what makes a good website design. Let’s look at 10 signs your website design is outdated:

1. You still have an intro page

Like a door to some secret portal, an intro page usually consists of graphics and an ‘Enter’ button. By clicking this, the user can now access the website.

This may have been a cool trend from the past. But keep in mind that nowadays most people want to get information quickly. This extra step before landing on the homepage may just be the cause for visitors to abandon your website.

2. Your  web design still runs on Flash

Adobe Flash Download Page

Adobe Flash Player Download Page

Being blocked by browsers like Google Chrome, Firefox and Apple Safari should already be a good reason to let go of your Adobe Flash version site. Flash isn’t mobile-friendly and could leave you open for security risks. Even further, your Adobe Flash site hurts your search engine rankings.

So if this is the case, or if you are still giving your visitors a choice when they reach the homepage: Would you like our Flash or HTML version? Find a way to give your website a redesign as soon as you can.

3. You’re still displaying a hit counter

Nothing says you’ve been stuck in the ’90s more than a hit counter on your website.

A hit counter or a web counter indicates the number of visitors a site has received to date. It might have looked impressive back then, but now it’s no longer necessary. Your visitors probably will not care how many other people looked at your website.

But as the website owner, it is still important for you to measure traffic on your website. For example, you can use Google Analytics not just to ‘count’ your visits, but to give you more in-depth information like the location of your users, and what people are searching for in your site.

4. Your website design  still features glossy buttons

Glossy buttons display a little sheen over them to indicate that they need to be clicked. It’s reminiscent of the Web 2.0 look of the 2000s. It used to be popular with web designers, but Google’s Material Design principles have since taken over the web with their clean interface and sleek, minimal lines. Stick to a simple button with rounded edges, but with a good choice of font and colour contrast that would draw attention to the button.

5. The videos on your site auto-play

With 78% of internet users watching online videos each week, videos are a great way to catch your viewer’s attention.

But if your embedded videos automatically play, it may just drive potential customers away. Most consumers want to be given the decision on how they consume online content. So automatically playing videos may just cause annoyance and reduce trust.

Additionally, auto-playing videos will cause your website loading speed to slow down significantly and that is something you would want to avoid as slow website speed can affect your search engine rankings.

6. You’re still measuring above the fold

The Fold Of A Webpage

Graphic by Crazy Egg

Before, web designers are looking out for that specific pixel number that relates to a fold line. It’s the area of content that fills your screen. Since this is the part of the website that a visitor immediately sees, homepages used to be squeezed above the fold.

That’s why they created layouts with a boxed design. With mobiles and different screen sizes nowadays, fixating on the fold lines may just be a waste of time. Furthermore, users now are accustomed to scrolling. With interesting and user-friendly content, they would instinctively scroll down for more.

7. Your website design isn’t mobile-responsive

There was a time when people would log on to their computers to visit a particular website. With the availability of mobile devices, more and more searches and transactions are conducted online.

Which is why your business website should be optimized for every device. Furthermore, Google uses mobile-friendliness as a ranking factor. So in order to be visible to your potential customers, you will need a mobile-friendly website design.

8. You’re still dependent on your developer

If you’re still calling your web design company or developer to make the smallest changes on your website, it might be more cost-effective to use a Content Management System (CMS).

CMS allows multiple users to manage the content of a website. Software applications like WordPress, SquareSpace, Drupal and Joomla provide a framework for you to build your website.

It’s still advisable to have the website developed. But learning to manage and update the website is possible with CMS, even for those with no technical background.

9. Your site is difficult to navigate

Woman having difficulty navigating a website because of outdated website design

Photo by JESHOOTS.COM on Unsplash

Users should be able to figure out how to get what they need from your website in the smallest amount possible. Confusing elements like meaningless section headers on your website design only detract from the customer experience.

Take time to review your navigation menus to see if they are able to guide your visitors on what to do next. If not, seriously consider a website redesign process.

10. Your website design lacks personality

If your website was created a while back, you would have probably focused more on building an online presence.

Branding is important because it makes your company remarkable and this should be evident on your web design. With a strong brand personality, your users are able to relate more to you as if they were communicating with an actual person. This helps in solidifying your relationship with them. And eventually, create more opportunities for conversion.

Conclusion

Website design trends change constantly. While it’s impossible to keep updating your website as the next new trend springs up, it’s still important to maintain an updated look for your site.

An understanding of what makes a good website design will allow you to determine whether your website design is outdated.

However, the website redesign process should not be a costly one for your business. If you are concerned about costs, we recommend looking into WordPress web design instead of the custom website design option.

By addressing the points mentioned above, you ensure that your business website stays current in a competitive market. It can also be beneficial to speak with a web design company that can help you use website design principles to help your business achieve its goals.

To discuss how we can help you redesign your company’s website based on updated UX principles, get in touch with us today.

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