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First things, first! There are tons of articles on the web that say “create your website in an hour.”  

There are lots of quick web builders like WIX, Weebly, GoDaddy, to name a few, that allow you to create a functional website within a few hours.

Simply follow some instructions, add images, write content, and you’re done! Yes, they make things easy, but only for you!

But you are not building your website for yourself, right? Your website is for your customers. It should have a clean design and intuitive functionality that puts your customers at convenience. 

Next, many believe that with online coding tutorials and a little assistance with their coder friend, they can have an impressive website. But that’s not true unless your friend is a programming pro and has enough time for you.

Taking the DIY route may not add great value to your website. Though hiring a professional web designer can be relatively expensive, it’s worth every penny.

Here’s why you should consider having your website professionally designed:

#1 Professional Design = Improved Customer Experience = More Sales

Nearly 47% of customers wait no longer than two seconds for a website to load. It means if your web page takes more than two seconds to load, you’ll miss valuable potential customers.

Unfortunately, websites developed using web builder tools load slower than those built on clean HTML. Thus, you need a smartly designed website to maximize the user experience, and so do the sales. Only professional web designers know all ins and outs of a great website.

A professionally designed website looks clean and pleasing. It is user-friendly and responsive. Customers can easily navigate through the website because of its intuitive design.

You need a website designed around a strong lead generation strategy. Such a website helps achieve more new and qualified leads, increase conversion rate and revenue. 

#2 Maintenance

Designing a good website is not difficult, but maintaining it can be challenging. Your website should grow with the growth of your business. All information, including product listing, events, hours, etc., on your site should be current.

Things like offering something that is out of stock or availing a discount that is no longer available can translate into disappointed customers.

Moreover, it can be hard to keep up with regular updates for the technology that your website is based on.

But, if you do everything on your own, it can be difficult to keep your site updated effectively.

 

#3 Lack of Specialist Skills

Apart from your sky-high confidence to bootstrap your website, you must also have professional-level skills and knowledge of softwares to design user-friendly websites. So, if you have the slightest thought in your mind to create your site, first ask yourself if you have the professional level knowledge of the following tools:

 

  • Landing page software
  • Premium plugins
  • Cross-browser software
  • E-mail marketing tools
  • Competitor analysis software
  • FTP
  • Technical audit tools
  • Rank tracking software
  • Adobe illustrator
  • Adobe Photoshop
  • WordPress

Even if you think some YouTube tutorials will help you learn about these tools, it’s going to take up way too much of your time to actually implement them. Instead of allowing yourself to be tied down on your web design, your time would be better spent on ironing out your business growth strategy.

#4 Security Issues

Your job of designing a website does not end at the launch; there is still a lot more that requires your attention before you do the same, like making your website secure from malicious viruses.

Problems that you might have to face if you are website are not secure:

 

  • Your site may be shut if it does not comply by the strict regulations set by Google 
  • Plug-ins, dishonest vendors, and vulnerable scripts may together tamper your website
  • Hackers are always waiting to attack and bring down a website
  • Your website visitor will end up getting malware or virus just because of your unsecured website

Viruses can give your website visitors a hard time, and they might not even want to come back to your site again. So, if you are not careful with the website security, then you may lose your chance to earn credibility and a good number of followers.

#5 Problems with customization

Purchasing a fancy template from a popular website is okay. But, what about customizing the website according to the changing needs and styles? The Do-It-Yourself website templates cannot be customized.

 

They offer the most basic kind of interface, which is not interactive. The DIY website templates will take away your option to update and upgrade the design. 

 

Countless companies rely on free website templates to build their website and end up creating something very common and unattractive.

 

Invest in a professional web design agency who can work on every aspects of your website to make it stand out from your competitors’.

#6 Knowledge of Search Engine Optimization

SEO is the marketing beast that is ever-evolving! The rapidly changing landscape calls for an in-depth understanding of SEO. The rules for SEO keep changing almost every month. All thanks to rapid and abrupt changes happening in the Google algorithms that bring fierce competition between businesses.

 

So, if in case you are planning to start your website, make sure that you have thorough knowledge and understanding of all these:

  • Anchor Text
  • Backlinks
  • Schema Markup
  • 404 error pages
  • 301 redirects
  • Domain authority and page authority

Final Words

 

It all comes down to how you are presenting yourself as a brand in the competitive market. There is no time for any brand to behave like an average. People initially come to visit the website’s main page and only then make the buying decision.

 

If your site is unattractive, confusing, lacks proper graphics, visuals, content, and falls behind your competition, then your business may lose its credibility.

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