It’s not just about popularity. With a strategic digital marketing plan in place, your business can start building brand awareness, growing your audience organically, and generating revenue from social media platforms like Facebook, Instagram, and more.
With your target market spending more and more time on their phones, it’s now essential more than ever that you are visible on these mobile platforms. Digital marketing allows you to reach a vast number of audiences for your brand. Even when there’s spending involved, online campaigns can be cost-effective if you are able to target and influence potential customers.
With a dedicated team to plan, execute and manage your digital marketing campaign for you, you don’t have to worry about the nuances of each media type or social media platform. We’ll be able to help you select the best combination of media types that will fit both your business needs and budget.
The best thing about earned media is that it’s written by someone else without you having to pay for them. These are the coverage you’ve garnered based on the actions your company did, such as reviews, awards, press coverage, article features and links pointing to your website.
To promote your product or service, you can buy ads, sponsor content, or place advertorials. It’s an easy way to reach your target audience, but it requires you to produce content and pay for the duration you want your media to be placed on a certain platform.
Blog posts, websites, and podcasts are just a few of the owned media you can opt to have for your digital marketing campaign. Because you own and created these, you have more control in terms of branding and design, topics, and frequency of posts.
We have over 14 years’ experience owning and investing in businesses in the US and Asia- so we know all about how to build a successful brand. We have seen so many businessses crash and burn because they failed to follow these 12 simple rules.
Learn what they are so you can catapult your business to new heights in 2020!
Most ads can be pushy and in-your-face that customers prefer to avoid them. To reach your target market, social media marketing can be a more authentic form of communication. We’ll be able to help you engage with your customers in a personable and organic way through the creation and proper managing of your social media accounts.
Influencers already have the number of followers and level of trust your company can capitalize on. With a knowledgeable digital marketing agency like The Optimizr, you can make sure these partnerships are beneficial for all parties, most especially for your brand.
Media outlets are known for having established the trust of its audience, and building visibility in these publications helps you build credibility in the minds of your market. But working with media outlets can take a lot of work in terms of crafting your PR campaign, finding the right connections, and pitching your content to the right people. Thankfully, you can count on The Optimizr’s experience to help you run an effective PR campaign.
Pay-Per-Click Ads are powerful tools in your digital marketing campaign, allowing you to pay only for each successful ad your target market viewed. But without a PPC ad strategy, you run the risk of wasting your time and money. The Optimizr helps you plan your PPC campaign so it brings desired results.
Let us help you create emails that your customers will read and respond to. After all, email has the highest potential when it comes to profitability among the digital channels. From crafting, designing, sending, and even revising, The Optimizr will enable you to create an email marketing campaign that delivers a healthy ROI.