If your law firm website is more than 5 years old and is not producing any new clients for your practice, chances are that it is fairly outdated and it may be high time for a law firm website redesign.
Websites are major investments that require a substantial amount of time and resources. That said, redesigning your website is probably one of the last things you think about after you have spent resources when you first created it.
But keep in mind that the legal industry can be a competitive one, and it’s crucial that your law firm stands out from the competition. To make sure your website is working well, you need constant development.
So does your law firm need a ? Whether you’re just tossing around the idea or have firmly made up your mind, here are 8 points that will help you decide whether it’s time to pull the trigger on your law firm website redesign.
1. Your law firm website is old
Did your company have the same law firm website for quite a while?
Believe it or not, approximately 75% of people will judge the of your business based solely on the design of your website and 39% would think twice about using a service if the website is not looking .
With your law firm’s image at stake, make sure that you start the redesign project as soon as possible or hire a law firm website design company to do this for you.
2. Your web design isn’t mobile-friendly
Graphic by Google
However, it’s not enough that they can retrieve information about your law firm when they search for a specific attorney, or practice specialty area. Your website should be mobile responsive to ensure that your mobile audience has a good experience on your law firm website.
This means that the elements of your web design displays properly in terms of sizing, layout, and proportions when your website visitors view your pages on their mobile devices. This should be a consideration in website development for law firms, especially for those who provide a lot of information on their pages.
Aside from good customer experience, your law firm website benefits from a web design because Google favors these types of sites. Therefore your law firm website pages could perform well in the search rankings.
3. Your law firm website doesn’t have a booking calendar
When you run a busy law practice, you want to display efficiency across all channels. You might have hired receptionists or virtual assistants to take incoming calls and schedule appointments with clients. However, back-and-forth calling and emailing to find a time that works for both parties can be both time-consuming and ineffective.
Adding a booking calendar to your law firm website lets clients book online at their convenience. And the easier it is for clients to reach you, the more likely they are to avail of your services.
4. Your law firm website doesn’t have a blog
Graphic by HubSpot
Blogging allows you to showcase your expertise in a particular field, and gives you total control over your brand identity.
When a potential client begins reading your blog posts, you provide them with relevant and helpful information. This will more likely factor in their decision to retain your services or to continue looking elsewhere.
It’s a given that most sections of your law firm’s website are strictly informational – a list of the types of cases you handle along with biographical and contact information and possibly some client testimonials. But your blog is where a potential client gets a sense of your personality, your commitment and passion, and your proficiency in the field.
5. Your law firm website generates complaints from users
If your current clients are experiencing any issues or have any complaints about your law firm website, then you must start addressing these.
Among the problems they may face that are related to your web design can be:
- your site takes too long to load and perform actions
- your website is not available on mobile devices
- customers are unable to find you online
- clients can’t locate your office or find a way to reach you
Customer experience is key when planning your law firm web design. law firm website design company you want to make sure that you address their needs when they land on the pages of your law firm website. It’s vital that your web design is intuitive so your visitors can easily find what they are looking for.
6. Your competitor’s website looks better than yours
How often do you check what your competitors are doing?
Unfortunately, many companies don’t pay enough attention to their competition until it’s too late. In a competitive marketplace, it’s easy for your potential clients to go elsewhere if they don’t quickly get what they need from your website.
Take some time to check out your competition. See whether their site could be more functional, easier to use, better organized, and modern.
We also recommend getting inspiration from the around the web, and keeping yourself abreast of the . A good law firm website design company can also provide you with suggestions that will work well on your law firm’s specific requirements.
All this information will allow you to determine web design opportunities for your law firm website.
7. Your law firm website loads slowly
Infographic by Kissmetrics
If your pages aren’t loading quickly, you’re losing visitors.
Not only do visitors drop off with slow page-load times, but Google and other search engines consider speed a factor in ranking your website in search results.
According to Kissmetrics, 47% of shoppers expect a mobile web page to load , 40% abandon the site if their wait exceeds three seconds, and each additional second of loading time results in a 7% reduction in conversions. In essence, waiting time kills conversions – both on mobile devices just as on desktops.
8. Your law firm website is not user-friendly
How information is organized and presented on your website is vital for good usability.
A flawed website is a source of frustration, not information and engagement for the users. For your website to be successful, it should not only look good but also provide a seamless user experience for visitors. Your web design should then be focused on making it easy for visitors to find the information they need quickly and easily on any device.
If your visitors feel as though your law firm website was designed specifically with them in mind, they will remember it and keep coming back as they progress in their customer value journey.
9. Your law firm website’s information is not divided
Many law firm websites fail to divide information and organize them on the proper pages. This can result in great big chunks of text that resemble a blog post or a white paper on the homepage instead of a concise site copy.
Your homepage and landing page are not the places for you to go into every detail about your service, because all this does is overwhelm your site visitors to the point where they won’t read any of it.
If you have large amounts of text, it’s best to properly plan your layout so you can optimize your audience’s reading experience. FAQs and blog posts are the best pages to provide a good deal of information. However, even the texts on these pages should be broken up with formatting and subheads in order to make them more digestible.
Through a well-planned web design and layout, it will be easier for your users to find, process, and act on the information on your law firm website.
Your law firm’s web design can communicate a lot in a short amount of time. With potential clients’ first impressions being formed in a matter of seconds, you want to be able to display your law firm’s credibility at the onset.
In the legal field, your client’s confidence in your credentials is of utmost importance, and an outdated website can be detrimental to your company’s image.
With the points above, you can now determine whether your law firm website needs a redesign. Website development for law firms takes into consideration the specific needs of your company and your potential users.
To be able to come up with a web design that is both beautiful and functional, it’s beneficial to work with a law firm website design company.
If you would like to know more how we can help you in your redesign needs, get in touch with us today.