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You may have already set up a design for your website, and are looking to add the words that go with it. But copywriting can have a cost all on its own. So before you even ask ‘How much does website copywriting cost in Australia?’ You may be wondering ‘Couldn’t you just do it by yourself?

Of course, you can. Just keep in mind that writing for the web requires specialized skills, and a poor web copy can ruin your website user experience. Your web design needs to be accompanied by appropriate words in order to call out to your visitors. Without words, you might not be able to explain the benefits of your products.

More than that, words have persuasive power. They are important arsenals in your Content Marketing campaign as these can entice visitors to a sale or convince them to sign up for your free trials. Used properly, your copy can also be used as a tool to gain more traffic (and profits!) to your site.

Website copywriting prices in Australia

How much does copywriting cost? In this list, you can see the costs of each website copywriting component. Most website copywriting costs though are variable depending on the type and scope of services you avail of.

So take these points as a price point, as most Australian web design and copywriting companies also prefer that you request a quote online. Some others have packaged website copywriting services with their web design, so you really have to inquire from them if it’s the only thing you need.

From here you can decide whether these website copywriting services would be useful to your company’s website:

1. Website Copywriting and SEO

If you want to reach your target market, it’s important to appear on the first page of search results. To do that, you would need content that is better than the other options out there, at least from the search engines’ perspectives.

Search Engine Optimization or SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Seo Pillars

Graphic by Bell Media

In Australia, SEO copywriting charges start from $550+GST for smaller websites. The price increases based on the number of pages and complexity of your website.

Remember that website copywriting requires an additional skill set than ordinary copywriting, so it tends to cost more than traditional services. And it can take the form of different written pages.

Knowing what types of communication you need will help you plan the costs. Press releases are usually the cheapest. It starts from $99 for a single press release and can go up to about $389 per release. If you want someone to do your blog posts for you there are services for $99 monthly (4 blog posts) up to $399 per month (up to 16 blog posts).

You can also have your product page, guides and sales pages written with SEO in mind.

Just remember that finding the cheapest rates out there will not guarantee you SEO success. SEO requires strategy and good quality content. It is not achieved at the drop of the hat.

2. Website Copywriting for Landing Pages

A landing page carries a lot of value for your business. It’s where a visitor goes after they click on a link in an email or ads.

Landing pages can generate leads for you, allow your users to register to an event, or call your readers to some other action. Ultimately, the goal of landing pages is to progress your visitors towards becoming paying customers. Having this in mind will allow you to understand website copywriting costs are investments in themselves.

As with SEO copywriting, you would have to contact the web design agency for an accurate standalone quote on their landing page website copywriting prices. In the US, the average fee for professional landing pages will cost between $300-800/page. Some web design and copywriting agencies charge a dollar per word, with a minimum of $1,000 words.

3. PPC Copywriting

To drive more traffic to your site, you may have already looked into PPC (Pay per click) advertising.

This kind of advertising allows you to place ads in strategic places online and you pay a fee only when the ad is clicked by a visitor. Since PPC targets people who searched for terms related to your business, it will help you reach more qualified leads. These are people who are most likely to purchase your products or services.

A PPC copywriter has to gain a clear understanding of your product in order to develop a compelling and actionable ad copy. This should include not only your designated keyword but also your unique selling points.

To set up a PPC campaign it could cost about $399 and $499 per month as an on-going campaign. This involves writing ad copy for searches, social media, and websites.  If you are computing it per page, you can reference a US pricing of $25 to $25,000 per page.

Most agencies do not offer this as a standalone service though, as they would prefer a more comprehensive management service for your PPC campaign. Make sure that you are not just paying for words, but also the research and experience that goes with these.

4. Email Copywriting

If you’re not yet sold on the idea of sending emails to your potential customers, consider this. US research has shown that email marketing generates returns of $44 for every $1 spent.

That said, you would want your investment to be done properly. Email copywriting will cost you anywhere from $35 to $2,000 per email. Your email can take the form of an article, newsletter, survey or offer.

Email Marketing Meme Of Gandalf

Aside from in-depth research, your copywriter should be able to carry out email testing. This ensures there will be no hitches upon launch.


Your copy is your website’s voice that allows you to talk to your visitors, whether potential or actual. The investment on website copywriting costs could very well be one of the more important decisions you can make about creating your website.

How much does copywriting cost in Australia?

Website copywriting costs in Australia may be highly variable, and there are just a handful of agencies that publish their rates online. As a rough estimate, the average cost for website copywriting services falls between $25 to $25,000 per page. If you are in Singapore, make sure to find out the website copywriting costs in your area.

With the points above, you now have a guide when it comes to website copywriting prices. We recommend gathering as many quotes as you can from agencies or freelance writers so you’re more informed.

Here at The Optimizr, we believe in transparent pricing. If you want to know how we can help you write an effective copy for your business website, send us a message so we can discuss further.

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