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How Much Does Website Copywriting Cost in Singapore?

Copywriting Letter Tiles That Spell Choose Your Words

Photo by Brett Jordan on Unsplash

If you are in Singapore and you already have a web design, the next step would be to add your copy to the site. So before you even ask ‘How much does website copywriting cost?’ You might be wondering why you would have to spend on a website copy. Couldn’t you just do it by yourself?

Sure you can. Just keep in mind that a poor web copy can ruin your website user experience. Your web design needs to be accompanied by appropriate words in order to call out to your visitors. Without words, you might not be able to explain the benefits of your products.

More than that, words have power. They can persuade visitors to a sale. Used properly, your copy can also be used as a tool to gain more traffic to your site.

Copywriting can have a cost all on its own, or it can be integrated with your web design project. Most web design companies in Singapore provide a customised quote for their services.  But without a lot of published rates, it might be difficult to determine the exact budget for your copywriting costs.

How much does copywriting cost?

In this list, you can see the costs of each copywriting component that can be useful not just for your website, but also for your Content Marketing campaign. From here you can decide whether these services would be useful to your company’s website:

1. Website Copywriting and SEO

Image by Crazy Egg

If you want to reach your target market, it’s important to appear on the first page of search results. To do that, you would need content that is better than the other options out there, at least from the search engines’ perspectives.

Search Engine Optimisation or SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO website copywriting services starts from $700/month, or about $500 per 10 keywords. SEO writing requires an additional skill set than ordinary copywriting so it tends to cost more than traditional services, and it can take the form of different written pages.

Press releases are usually the cheapest. It starts from $200 and could go up to $1,000 per release. If you want someone to do your product page for you, it can cost you from $500 to $1,000.

Blog posts start from $200 and could go up to $1,000 per article. You can also have your guides and sales pages written with SEO in mind.

Just remember that finding the cheapest rates out there will not guarantee you SEO success. A good website copywriting agency will tell you that SEO requires strategy and good quality content. It is not achieved at the drop of the hat.

2. Website Copywriting for Landing Pages

It may or may not be a  home page, but a landing page carries a lot of value for your business. It’s where a visitor ‘lands’ after they click on a link in an email or ads.

Landing pages can generate leads for you, allow your users to register to an event, or call your readers to some other action. Ultimately, the goal of landing pages is to progress your visitors towards becoming paying customers.

The average fee range for professional website copywriting services will cost between $2,000-$5,000/ landing page. As another option, you can also find a web design company or website copywriting agency that charge a dollar per word, with a set minimum of words.

3. PPC Copywriting

To drive more traffic to your site, you may have already looked into PPC (Pay per click) advertising.

To drive more traffic to your site, you may have already looked into PPC (Pay per click) advertising.

A PPC copywriter has to gain a clear understanding of your product in order to develop a compelling and actionable ad copy. This should include not only your designated keyword but also your unique selling points.

PPC copywriting is priced from $25 to $350 per ad. It involves writing ad copy for searches, social media, and websites.

Most agencies do not offer this as a standalone service though, as they would prefer a more comprehensive management service for your PPC campaign. If you will be working with a website copywriting agency, it’s best to review their strategy to make sure you are given a conversion-centric content.

4. Email Copywriting

If you’re not yet sold on the idea of sending emails to your potential customers, consider this. US research has shown that email marketing generates returns of 44 USD for every 1 USD spent.

Graphic by Neil Patel 

That said, you would want your investment to be done properly. Email copywriting may cost you based on the leads generated, like $10-$15 for every lead, or it can be from $20-$3,000 per email sent. With this, your email can take the form of an article, newsletter, survey or offer.

Aside from in-depth research, your copywriter should be able to carry out email testing. This ensures there will be no hitches upon launch.


Website copywriting costs may vary depending on several factors, among these are the scope of work and the expertise of the website copywriting agency you will be working with. For specialized companies like a law firm, it’s best to work with an agency that is knowledgeable in your field. In this case, a copywriting agency that knows Law Firm Content Writing.

So how much does website copywriting cost? As a rough estimate, the average cost for website copywriting services in Singapore would require a minimum of $500 initial advertising budget to properly optimise the copywriting campaigns.

With the points above, make sure that you are not just paying for words, but also the research and experience that goes with these.

Your copy is your website’s voice that allows you to talk to your visitors, whether potential or actual. The investment on website copywriting costs could very well be one of the more important decisions you can make about creating your website.

Here at The Optimizr, we provide transparent pricing starting at $90 for your Content Marketing needs. Send us a message so we can have a discussion of your requirements.

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