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How Much Does Website Copywriting Cost?

Website Copywriting Signage On Desk

Photo by Prateek Katyal on Unsplash

Website copywriting can have a cost all on its own. So before you even ask ‘How much does website copywriting cost?’ You might be wondering why you would have to spend on professional website copywriting services, which may all be a few written words. Couldn’t you just do it by yourself?

You probably can. Just keep in mind that a poor web copy can ruin your website user experience. Your web design needs to be accompanied by appropriate words in order to call out to your visitors and potential customers. Without the proper words incorporated into your website design, you might not be able to fully explain the benefits of your products.

More than that, words have power. By effectively writing for the web, you can persuade visitors to do the actions you want them to take. These include signing up on your list, availing of a free trial, or making a purchase on your site. Used properly, your copy can also be used as a tool to gain more traffic to your site.

Quote by Content Marketing Institute

In this list, you can see the costs of each copywriting component. From here you can see how these website copywriting services could be useful to your Content Marketing campaign, and how you can find the best website copywriting services that will fit your business needs:

1. Website copywriting and SEO

If you want to reach your target market, it’s important to appear on the first page of search results. To do that, you would need content that is better than the other options out there, at least from the search engines’ perspectives.

Search Engine Optimization or SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Infographic by Moz

SEO copywriting ranges in costs between $50 to $25,000 per page. It requires an additional skill set compared to traditional website copywriting services, so it tends to cost more. Since there are several types of content, SEO services can take the form of different written pages.

Press releases are usually the cheapest form of SEO website copywriting services. It starts from $15 on the lower end of the spectrum and could reach up to $2,500 per release. If you want someone to do your product page for you, it can cost you from $60 to $800 per page.

Blog posts, on the other hand, start from $100 and could go up to $2,400 per article. You can also have your guides and sales pages written with SEO in mind.

Just remember that finding the cheapest rates out there will not guarantee your SEO success. SEO is an integral part of website copywriting, and it requires strategy to produce good quality content.

Because it requires an understanding of both your market and the search engines, SEO is not achieved at the drop of the hat, and most businesses benefit from hiring professional website copywriting services.

2. Website Copywriting for Landing Pages

Your landing page may or may not be your home page, but it carries a lot of value for your business. It’s the page on your site where a visitor “lands” after they click on a link in an email or ad.

Landing pages can generate leads for you, so it usually entails developing an attractive lead magnet to feature on this page. The lead magnet will entice your visitors to do an action on your site. Like register for an event, for example. Ultimately, the goal of landing pages is to progress your visitors towards becoming paying customers.

The average fee range of website copywriting services for professional landing pages will cost between $300-800/page. Some web design and website copywriting agencies charge a dollar per word, with a minimum of $1,000 words.

3. PPC Copywriting

To drive more visitors to your site, you may have already considered paid traffic and looked into PPC (pay per click) advertising.

This kind of advertising allows you to place ads in strategic places online, and you pay a fee only when the ad is clicked by a visitor. Since PPC targets people who searched for terms related to your business, it will help you reach more qualified leads. These are the people who are most likely to purchase your products or services.

A PPC copywriter has to gain a clear understanding of your product in order to develop a compelling and actionable ad through their website copywriting. This should include not only your designated keyword or keywords but also your unique selling points.

Infographic by Blue Corona

Website copywriting services for PPC ads are priced from $25 to $350 per ad. It involves writing ad copy for searches, social media, and websites.

Most agencies that offer professional website copywriting services don’t provide this as a standalone service though. They would most likely prefer a more comprehensive management service for your PPC ad campaign.

Since you will already be spending on your ads, it can be beneficial to look into website copywriting services that give you the proper planning, execution, and analysis of your PPC ad campaign.

4. Email Copywriting

If you’re not yet sold on the idea of sending emails to your potential customers, consider this: research has shown that email marketing generates returns of $44 for every $1 spent.

That said, you would want your investment to be done properly, preferably through professional website copywriting services.

Email copywriting services will cost you anywhere from $35 to $2,000 per email. Your email can then take the form of an article, newsletter, survey, or offer.

Aside from in-depth research, your copywriter should be able to carry out email testing to ensure that there will be no hitches upon launch. Executed properly, this type of website copywriting can promise a healthy ROI for your business.


As a rough estimate, the average cost for website copywriting services falls between $25 to $25,000 per page. A Google search will give you tons of options for website copywriting services, and you can choose to hire a freelancer, a website copywriting agency, or you can embark on writing for your business on your own.

The investment on professional website copywriting services could very well be one of the more important decisions you can make about creating your website. With the points above, make sure that you are not just paying for words, but also the research and experience that goes with these.

Your copy is your website’s voice that allows you to talk to your visitors, whether potential or actual. The best website copywriting services will always be anchored on the understanding of your customer avatar.

At The Optimizr, we have website copywriting specialists that can work with your company’s needs and budget. Get in touch with us today so we can assist you!

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