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Without online traffic, your law firm website becomes a pointless investment. To be able to gain clients, it’s important to have visitors on your pages, and when looking to increase traffic on a website, SEO usually comes in mind.

SEO, or Search Engine Optimisation, is the practice of increasing organic traffic to your site by making efforts to perform well in the search rankings. By being visible on searches, law firms are able to reach potential clients who are looking for their services.

For most companies, hiring a law firm SEO agency would be helpful in ensuring that they place well in the search results. Law firm SEO services are highly specialized and entail more than internal links keyword targeting.

In a study released by Ahrefs, it was revealed that even though many companies put their content online, only 9.37% gets traffic. With constant search engine updates and changes in the practice of SEO, a  law firm SEO agency, can help you develop an effective campaign towards traffic generation for your law firm website.

If you are considering hiring an agency, these points should help you choose the best law firm SEO company for your business:

1. Do not settle for the first law firm SEO agency that appears on the search results

Man Looking At Telescope To Look For Law Firm Seo Agency

Sometimes, it can be tempting to go for the company that ranks number one while doing your Google search.

Although it may make sense that the firm can deliver since it was able to beat Google’s algorithms, it may not necessarily be the best.

Some law firm SEO agencies only focus on beating their competitors in keyword visibility. When you put your money in such agencies, you may end up losing trust with your clients. The type of content that these types of agencies are going to deliver will be shallow, and will not help you connect with your potential clients.

In order to find the best law firm SEO company for your business, it’s best to make a list of several agencies first and consider the other points in this article.

2. Select a law firm SEO agency that understands your goals

Before hiring an agency that provides law firm SEO services, it’s essential to understand the goals you want to achieve with your SEO campaign.

If your goals are unclear to you and your agency, investing in SEO will be a waste of time and resources, since you will not be able to manage your results.

Once you have agreed on what you want, choose a law firm SEO agency that does not generalize its services. The best law firm SEO company for your business is one that can adjust to your business needs.

3. Review the law firm SEO agency’s working history and testimonials

Take your time to learn about the company. Learn about how long it has been in operation and how many businesses it has worked with. If the law firm SEO agency is fairly new, check if it has anything at all to show in their portfolio. These should serve as a gauge whether they’re the best law firm SEO company for you.

We also recommend checking for customer feedback wherever available. These provide valuable insights on how the agency delivers its law firm SEO services to their clients.

4. Consider an in-house SEO agency

Before you outsource your SEO work, it is always prudent to consider your budget. Law firm SEO services can cost more than what you can afford, but don’t be afraid to look for ways to make it work.

Most law firm SEO agencies can be very helpful in their consultation services, and several of them offer these for free. If you are concerned about costs, it’s best to be upfront about it and ask for some advice about what you should do about your law firm website.

At the very least, the best law firm SEO companies can offer you valuable advice on where to start in training your in-house SEO personnel.

An in-house SEO agency is a less expensive alternative for your law firm. Although your chosen employees may not have the level of SEO expertise as an agency practitioner, they most likely understand your company’s needs better.

5. Choose a responsive law firm SEO agency

When you outsource work, it’s but normal to have questions and have the need to be updated of its progress.

Law firm SEO services take time, and the same is true for an SEO campaign’s results. Search Engine Journal estimates that SEO services take four months up to a year.

How Long Seo Takes Effect

Infographic by Ahrefs

With that in mind, you have to choose the best law firm SEO company that communicates with you promptly and consistently.

If a law firm SEO agency takes more than 24 hours to get back to you after reaching out, it is not going to be reliable during your project. Even if it is tied up, an excellent SEO firm always responds to a client, letting them know they are busy, and the next time it can be available.

6. Embrace referrals

Sharing with your network about what you need for your law firm website could provide you with better resources than you’ve imagined.

This works even better when you share it with the people who work in the same field as you.

Working with a referred law firm SEO agency means they already have the approval of someone you know. If they were referred by a fellow attorney, then they could already have the experience in running an SEO campaign for a law firm website.

7. Avoid law firm SEO agencies that claim they know SEO secrets

Once in a while, you come across law firm SEO agencies that claim to have insights that only they know about. These claims are suspicious, because good SEO is natural, and does not use unscrupulous means to try and manipulate Google algorithms.

Furthermore, Google algorithm updates are communicated and made available for all, not just for a select few. While there are techniques that seasoned agencies are practising, these can be learned and researched.


Hiring best law firm SEO company for your business can bring in the necessary traffic to your law firm website. While there are many factors to consider such as costs, expertise and experience, their understanding of law firm SEO services should be at the forefront of your decision.

If you would like to discuss your law firm SEO needs, get in touch with us today.

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