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Your homepage is your brand’s opportunity to make a good first impression as visitors arrive at your website. Upon seeing your website homepage design, your visitors would then decide whether to continue browsing through your site or look for another option. As such, it’s important to know how to design a website homepage that can help achieve your business goals.

As a business owner with your own website, you already know the importance of digital presence. You also understand it takes some kind of effort to get traffic to your site, so once you already have a potential customer on your website, you have to make sure everything’s in place for a possible conversion.

To do so, customer experience is key. Your visitors should feel welcome and engaged upon landing on your homepage. With an effective homepage design strategy, you are able to optimize each design element to lead your visitor to that action you would want them to take.

A lot of companies have already learned to take advantage of homepage web design in order to present their brand in creative and strategic ways online. Their homepage designs can serve as examples for your business website. It also pays to know the current web design trends to know which of these could work for your website homepage design.

Here are 7 other things to consider so you can grow your business with a strong homepage web design.

1. Strong copy should accompany your homepage web design

Weekend Sale Sign Shows Strong Copy

Photo by Markus Spiske on Unsplash

Use words in order to call out the attention of your visitor. To be able to do this, you will need a clear understanding of your market. What are their needs? Where are they coming from? What words will evoke a reaction from them?

In research by the Harvard Business Review, they have noted how trust is vital to consumer purchases.

A clear and simple headline may get you on the right track. It could be enough to generate curiosity or excitement for a few seconds. But pay attention to your subheadlines and the text that accompanies these as well. Make sure that your text is properly positioned throughout the website homepage design to allow for a seamless reading experience.

All these should be able to make your readers feel like it’s worth their time to keep browsing through your website. It should also give them the feeling that you know what you are talking about.

2. Attractive images help create an effective homepage design

We’ve all heard that old adage that a picture is worth a thousand words. And it still rings true, even in homepage web design. Just like your text, your photos and illustrations have to capture the interest of your visitors.

With several options on how to source out your images, credibility is also key. In his blog, Neil Patel cautions against how stock photos can hurt your conversion. He explains how real images show more relatability and drives more CTAs.

But this is not to say that you should stay away from stock photos. By carefully selecting appropriate images, you can still build a strong homepage.

In deciding how to design a website homepage for your business, remember that it only takes a small amount of time before a judgment is formed based on an image. So make sure your photos are able to capture your reader’s emotions in the right way.

3. Videos and loading time affect your user experience

The popularity of the video landing page may have also enticed you to follow this trend. With 78% of internet users watching online videos each week, it’s good to give what your viewers want.

However, it is essential to check that your video is not compromising your site speed. According to Google, in a matter of 1 to 3 seconds of additional loading time, the likelihood of bounce elevates up to 32%. The bounce rises exponentially with each added second, and so the extra time it takes to load your high-resolution video may be the time it takes for your visitor to decide to close the browser.

4. Add prominent CTA’s in your homepage web design

Success Kid Talking About Cta

Meme by HubSpot

Call to Action buttons guide the visitors to what you want them to. In some cases, the visitors themselves might not know what they want. So it is important that these CTAs provide both the benefits and the urgency to be clicked on by your users.

Animated CTAs can do the work since they draw the necessary attention to themselves. But you can also explore using text around your CTA, like a list of advantages your reader will gain with clicking the link.

Like your copy, CTA’s should be strategically placed throughout your website homepage design. It should make sense to the reader to click on these buttons after viewing certain elements on your website.

5. Solidify branding in your website homepage design

Being the face of your website, your homepage has to be a recognizable part of your brand.

The color schemes, design elements, and the words you use should be in line with how you present your products and services. Effective homepage design is integrated with the overall look of your brand, and should be a primary consideration when you plan on how to design a website homepage for your business,

Your homepage should, therefore, evoke the same feelings your customers encounter when they step inside your store or office, or when they view your social media pages.

6. Make your homepage web design location-appropriate

Local Search Ecosystem

Graphic by Moz

One way that you can make a connection with your visitors is to make them feel right at ‘home’ the moment they land on your homepage. This also adds to the level of trust because they feel you are one of their own, or at least you understand where they’re coming from.

If you are a local business, you can incorporate local landmarks, holidays, or other distinguished design to your website homepage design. On the other hand, if you are targeting users from different countries, make sure that you keep their needs such as language translations. Always strive for cultural appropriateness.

7. Establish logical organization in your homepage web design

Ease of experience should be the aim of your homepage web design. By having a logical coherent design, your visitors should be able to navigate your site with convenience. When they are able to find what they need, it would be easier for them to take action.

Design your homepage in such a way that the navigational menus make sense to your users. If you can find a way to gain user insights for your website homepage design, do so. You can take on the task of sending out surveys or organizing Focus Group Discussions so you can determine whether you already have an effective homepage design.

Keep the homepage simple and functional. In an article by Orbit Media, they suggested that the number of menu items should be limited to seven. This is better not just for your users, but for the search engines as well.

Conclusion

A strong homepage web design is not only beautiful, but it should also be profitable. By using your design to guide your visitors to what they need, you are able to build trust, and with this trust, you build their intent to buy or to act, in a way that is also beneficial for your business.

With the tips above, you can now make better decisions when it comes to questions on how to design a website homepage for your business.

If you would like professional assistance in creating an effective homepage design for your business, our web design specialists would be glad to speak with you. Get in touch with us today!

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