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Seo Partner Charging Payment From Client

Running a business entails a lot of tasks and in most cases, delegation can be the best answer to managing your time. Because SEO tasks can take a lot of time and effort, more and more businesses are now choosing to outsource these services from freelancers or SEO agencies.

But as a business owner, costs can be a primary consideration.  You may be wondering ‘How much do SEO services cost?’

Whether you already have an SEO campaign in place or not, it’s crucial to first understand what SEO can do for your business. This allows you to better determine the value of SEO services which freelancers and SEO agencies are offering.

What is SEO and why is it important?

Search Engine Optimisation or SEO is the practice of optimizing your website to gain more traffic through organic means. The goal of SEO services and efforts is to increase your site’s visibility through placing in the search engine rankings.

If you are appearing on your customers’ top search results, you increase the likelihood of site visits and your chances of conversion.

SEO encompasses a wide variety of tasks, both on-page (on your website) or off-page. From keyword research and targeting, content writing, site audit to evaluation and analysis, SEO practitioners estimate it would take 4-6 months to see results.

Hierarchy Of Seo Needs By Moz

Graphic by Moz

Also, with a lot of algorithm updates coming from search engines, most especially Google, the SEO strategies and tasks have also evolved throughout the years.  SEO has developed dramatically and now requires much more than just having great content.

That said, keeping up with the latest SEO trends can be overwhelming, which is why professional help can be valuable. SEO agencies have the understanding and the SEO best practices that will take out the guesswork from your SEO campaign. 

On this note, it’s best to work with an SEO agency that has experience in your field. If you are running a law firm, for example, you would do well to select a reliable law firm SEO agency.

How much do SEO services cost?

Just like any window shopper, it is best to take in consideration all of your options and the fees associated to it, prior to making the final decision in choosing the compatible SEO specialist or team or agency for your company. Before we proceed to the pricelist, consider these setups first:

Hiring an internal SEO consultant or team

Generally, internal hires are more pricey in terms of SEO pricing because of training expenses. This is more of an option to consider for larger organizations and long-term targets.

The perfect candidate should have a wide variety of knowledge and skills that should include: SEO expertise, network building, content marketing, social media proficiency, and an analytical way of thinking.

It is not surprising for an old-timer SEO expert to make over $100,000. Besides, you’ll normally need to hire a team to handle all of your SEO needs and not give all the responsibility to one employee.

Hiring Content Marketing Agencies

This can be the best option if your company is looking to realize a wide variety of marketing objectives. These agencies may be more expensive because their SEO services are just bundled within content marketing packages. SEO services are not their primary focus.

Hiring Dedicated SEO Firms

They generally have the most industry experience as they tend to constantly use and apply the latest SEO techniques every day across various businesses.

This option is better for exceptionally technical, personalized, project-based SEO special needs as these firms offer a wide range of services and pricing options to provide to the needs of your company (examples: monthly plans, project-based contracts, and hourly consultations).

In general, the costs depend on the needs of your company and the expertise of the SEO agency you choose. While you can simply select the first available affordable SEO agency, it’s best to be informed of the SEO services pricing out there.

Here are the price ranges which SEO agencies charge for their services:

1. SEO pricing for monthly retainers

Seo Agency Partners Discussing Retainer Fee

This is the most common payment model. Clients agree to pay for a block of time at the beginning of each working month.

The SEO pricing increases depending on the demands of the organization. While this is a more common setup in freelancers, there are SEO agencies that offer their services this way as well.

Sub $500/month

This is for companies that have basic needs like automating their link building, outsourcing for content, and other simple technical work for their website.

$1000-$5000/month

This is the most common model for companies with low to medium competition and less complicated websites. These smaller companies have yet to closely choose the SEO agencies (not necessarily big agencies) that either has been in the business for a while or have proven expertise and know-how to produce quality at scale.

Make sure you still review the service and portfolio of these agencies.

$5,000-$10,000+ /month

This is where more established SEO companies with a proven track record of success in competitive markets will come in.

At this price point, the company can deal with a dedicated SEO team that has a first-rate lineup of professional copy editors, content managers, conversion specialists, web development experts, link outreach specialists, account executives, and analytics experts that will provide the top of the line support it needs.

$10,000-$20,000+/month

This is most ideal for companies with more ambitious SEO goals, or if you are playing in a market with fierce competition.

Most likely in this setup, your SEO partner will manage the entire process from start to finish. This bold investment is targeted to drive significant results, with some companies willing to spend a good amount of $100,000 a month on SEO.

2. SEO pricing for fixed contracts

The fixed-price contract services allow clients to sign a contract and pay a fixed amount for a particular SEO service or services.

It’s similar to a monthly retainer, but the services or tasks are defined. One advantage of fixed priced contracted services is that you can get à la carte service, and pay only for these chosen SEO services.

Contracted services may include:

  • link profile audits ($2500-$7500) or higher depending on the size of the link profile
  • SEO/Website Audits ($1000-$3000) or higher depending on the size of the site and the depth of the audit
  • link building  ($250-$2000 per link) depending on the quality and the tactic, per page optimization and implementation ($100-$250)
  • copywriting ($0.75-$1.00/word)

3. SEO pricing for project-based contracts

This is similar to fixed-price contracts or contract-based services. It allows clients to pay a particular fee for custom SEO projects. SEO services pricing varies ($1000 – $30000) depending on the size of the project and the needs of the company.

4. SEO pricing for hourly consultation

Seo Hourly Charge

Graph by Ahrefs

You will be paying this hourly rate ($100-$300/hr) if you are considering hiring an SEO consultant who can provide results for your organization. This again will depend on the competitiveness of your market, but you should be careful in choosing a consultant that seems ‘too good to be true.’

Hiring an SEO specialist is an investment. Whether or not they are coming from an SEO agency, you have to look for a consultant with a proven track record and the ability to deliver the performance that you require.

Note that there are more affordable consultants out there, but they tend to be much less experienced and will likely take longer to get results.

Conclusion

SEO services pricing has a wide range and may vary depending on several factors. One of the key findings of Ahrefs in their survey of SEO practitioners is that while many offer numerous pricing models, the majority do not, as 74.71% of respondents charge a monthly retainer fee.

By knowing how much do SEO services cost, you can now choose among various SEO agencies for the one best fit to serve your needs.

So while an affordable SEO agency may be your primary consideration, make sure to take your time to know more about their portfolio and experience.

Ultimately, your investment in SEO services can be a key factor in the profitability of your business website. Because SEO generates organic traffic, the probability of conversion is quite high for the visits you receive through your SEO efforts.

We at The Optimizr offer transparent pricing for the SEO services that you need. Send us a message so we can discuss further.

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